6 Brilliant Recruitment Marketing Campaigns

Candidates wish to feel linked to your brand employment and sense that employers understand them as people. So how can companies stand apart from the crowd? Employers need to be proactive in their technique to attracting candidates, and recruitment marketing is the service

Recruitment marketing is a fairly new way to attract candidates, both passive and active, to your business. It involves adopting the exact same principals and methods utilized by marketing to attract candidates and increase brand employment name awareness. Some examples of marketing practises now being utilised by HR groups consist of: list building, SEO, guerrilla marketing, social marketing, personalised prospect journey and content development.

According to SHRM, companies that incorporate recruitment marketing into their hiring technique can produce three times more applicant leads than those who do not – leading a 100% greater close rate on applicants. Additionally, current research by Allegis found that running a recruitment marketing project can save companies as much as 40% on total talent expenses. On top of these cost savings, recruitment marketing improves company brand name and attracts an estimated 50% more competent candidates.

It’s exceptional to see how a deep understanding of your prospects can result in projects that motivate them to do something about it. We’ve created a list of 6 of our favourite creative recruitment projects that you can take motivation from for your next recruitment marketing project. These projects pressed the boundaries of standard task ads, and for numerous, the application processes went viral.

Examples of recruitment marketing projects

Ogilvy: The World’s Greatest Salesperson

To engage and work with the most experienced salespeople in business, Ogilvy, employment one of the worlds most popular ad agency, ran a creative recruitment project to find ‘The World’s Greatest Salesperson’.

Ogilvy leveraged targeted social networks advertising in mix with their YouTube channel. Here they invited the prospective prospects to film themselves selling a brick. The prize? A three month paid internship with Ogilvy and the chance to pitch at the Cannes Lions International Advertising Festival.

A fantastic benefit to employers is the ease at which recruitment marketing contests can be shared online and reach hundreds to countless people.Contests are a standard technique of recruitment marketing campaigns.

They are a terrific way to attract passionate candidates along with acting as an initial screening test. Companies may ask candidates to fix puzzles, write lines of code or make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive method to recruitment marketing is Google’s 2004 puzzling signboard. This marketing project was a terrific success for Google and made high appreciation online within mathematical and engineering online forums – even before Google was called the brains behind the operation.

The billboard, positioned in Silicon Valley, presented an intricate mathematical formula to passers-by and challenged those who thought they were clever sufficient to resolve it. Once resolved, the formula revealed a site URL (www.7427466391.com) that the solver need to check out.

Those smart enough to solve the billboard puzzle were given one last puzzle as soon as on the site.

Successful prospects got the message:
“Nice work. Well done. Mazel tov. You have actually made it to Google Labs, and we’re glad you’re here. One thing we found out while building Google is that it’s simpler to discover what you’re searching for if it comes searching for you. What we’re trying to find are the very best engineers on the planet. And here you are.”

The billboard was an interesting method to attract some of the smartest minds to Google. Google grouped this prospect pool into enthusiastic ‘issue solvers’ – a highly renowned skill at google.

INSERT-CTA

IKEA: Assemble Your Future

Upon opening a new store in Australia, employment IKEA had the job of employing 100 staff members. To fill this high variety of positions, they needed to believe huge. IKEA’s outside the box thinking resulted in a fantastic “inside the box” service.

IKEA chose to target those who they knew currently loved IKEA by putting ‘profession directions’ inside package of IKEA items for customers to find upon opening their product. The instructions mirrored their well-known assembly instructions, instructing consumers on how to “assemble your future”.

The project was a big success, and clients loved it. Thousands of customers applied, and IKEA employed 280

employees who admired the IKEA brand name. The reason for the success of the campaign was not simply down to its creativity but also due to the fact that it spoke to IKEA’s existing brand ambassadors, their consumers. Many recruitment messages can get lost in the noise online and in-store. The shipment of this recruitment campaign successfully gotten in touch with candidates in a personalised way, in their own homes simply as they’re focused on assembling their brand-new furniture.

Volkswagen: A Covert Message

When Volkswagen needed to employ gifted mechanics, they thoroughly considered where this target audience hung out so that they might interact their recruitment message successfully.

Volkswagen chose on an obvious however unusual placement, the undercarriage of cars and trucks in requirement of repair work. Volkswagen purposefully dispersed malfunctioning automobiles with the message concealed underneath to service centres throughout Germany in anticipation of attracting experienced employees.

Volkswagens project was a terrific success, and they hired numerous competent mechanics while validating themselves as an ingenious and fun brand name.

McKinsey & Company: The Eraser Pencil

and Company were looking to bring in enthusiastic students to their business. They reached trainees by going to the one place guaranteed to have students around, campuses at several Swiss universities.

McKinsey provided pencils with comically elongated erasers. Printed on the side of the pencil was a message that checked out “We’re trying to find trainees who aren’t pleased with just any service. www.McKinsey.ch.”

The project’s objective was to pre-filter candidates by bring in those that aren’t satisfied with simply any service and wonder innovators. The pencil twisted the rules of advertising, and it’s simple message resonated with many, causing top quality graduate works with at McKinsey.

Similar to this pencil, recruitment marketing campaigns do not need to be costly, and business can state a lot in just an easy declaration.

Marriott: A Personalised Careers Page

Marriott is an excellent example of business doing recruitment marketing the proper way. Their careers page has 1.2 million likes, and employment they release content two times a day – often more. They share content that possible staff members can associate with and employment feel influenced by, such as individual employees accomplishments, days in the life of an employee and general daily updates from across the Marriott network.

Marriott wishes to convey a sense of personalisation with their careers page so that potential workers can build a genuine connection with the brand. They attain this by permitting called workers to answer any concerns on the professions page from the business profile. Marriot likewise offers a chat service to those aiming to discover more about life at the business and guidance on how they can successfully obtain a position.

Marriotts technique shows you don’t need exceptional out of package believing to get in touch with prospects. There are a myriad of ways your organization can approach your recruitment project. Marriott’s technique is easy, and any company can replicate this technique and accomplish the same success. Have a designated place where you share insights on life at your company and most significantly, employment listen to possible prospects and react to their concerns without delay and efficiently.

INSERT-LINE

Step 1: An excellent recruitment marketing Campaign. Step 2? Occupop!

We can help you screen candidates, sort CVs and even schedule interviews, all-in-one centralised recruitment platform. This will ensure that your candidates have the very best experience possible and you have time to focus on what matters, your individuals. Learn more about us here.