12 Creative Recruitment Campaign Ideas To Inspire You
An excellent recruitment project idea can substantially enhance a brand’s appearance in the skill market. And fortunately is that it does not constantly need a crazy budget!
Now is the time to inject some imagination and enjoyable into your recruitment campaigns and shock those dull, overused recruitment tactics that usually start with publishing on job boards (boring).
When your skill team starts developing original, engaging project concepts that tie into and enhance your overall recruitment method, you’ll quickly find how to bring in the finest and brightest candidates.
TL; DR – Key Takeaways
– Creative recruitment projects are everything about developing enjoyable and appealing ways to draw in great candidates to your brand name and make a larger effect on applicants.
Examples consist of recruitment by means of a dating app, utilizing a mysterious code to split, hosting meet-ups, or getting the aid of an immersive virtual trip.
– You can establish imaginative concepts for your recruitment campaign by evaluating the problems your talent group has now, researching how other companies hook applicants, or conceptualizing originalities with your team.
– Three examples of organizations thinking outside package include IKEA’s 3D-printed meatball campaign, Volvo’s S90 model lorry that interviews its own technicians, employment and a truly fun one by Deloitte-a zombie recruitment video (yes, you can’t lose out on that one, so keep reading).
– After introducing your project, develop skills tests in a jiffy to screen and employment shortlist applications with Toggl Hire. Your skill group can select from our library of over 150 test design templates to simplify and automate your hiring process.
What is an innovative recruitment project?
Recruiters or talent acquisition groups that utilize original recruitment campaign ideas, employment such as video games, crack-the-code tests, AI recruitment bots, or employment video content, link directly with the hearts and minds of their target market.
How do you understand if your organization is using creative ideas in your method?
Well, has the skill group been using the same recruitment marketing method for the last 10 years? (Oh dear, ideally not.) Why? Well, by following the very same that everybody else uses, there’s no chance your brand will stand apart in the crowd.
When business communicate with candidates in a thoughtful, impactful method with their recruitment marketing, they’re most likely to attract the competent people they’re trying to find. Now, here’s how your team can begin doing things differently.
How do business think about creative recruitment projects?
It’s not too complex. Let’s stroll through the steps for producing successful, original recruitment marketing.
Step 1: Identify your team’s biggest blockers in getting leading skill.
Step 2: Next, brainstorm ideas or tactics to conquer those challenges. Here are some pointers:
– Get inspiration from other companies currently believing out of package.
– Put yourself in the shoes of your target market and consider methods to interact with them in a design and tone that will interest them, such as an animated video.
– Connect to coworkers to gather concepts from a varied group.
– Consider what your business values extremely in its existing staff members.
Step 3: Bring all your concepts together and produce your recruitment campaign strategy, consisting of the channels you’ll use to publish it, such as social networks and your careers site.
Step 4: employment Review your campaign expense and guarantee you have the spending plan you need, or adjust your strategy accordingly (keeping in the great stuff your target audience likes).
Step 5: Launch your campaign and hope your job advert and other project aspects get prevalent national, international, (and even viral!) attention.
Do we need to outsource specific elements of our recruitment campaigns?
Possibly. We understand that not all companies have the resources to manage every aspect of a creative job in-house. Because case, you may need to outsource particular components to a company, such as:
– Designing social media or other digital ads
– Creating a video (that doesn’t appear like your nephew took your cellphone).
– Creating a complex video game or unpopular formula as a recruitment test
Ok, now for the fun stuff.
To help you win on this new path, we’ve pulled together some truly ingenious recruiting concepts below. Companies that created some original or inventive attention grabbers to reel in excellent candidates.
12 imaginative and motivating recruiting project examples
Let’s face it, many organizations need a recruitment procedure transformation. Especially if they wish to bring in young, certified candidates (and the company’s company brand name is as attracting them as a 1970s motion picture).
The following companies (the majority of which you’ve most likely become aware of) also required some fresh concepts for their recruitment marketing to jazz up their out-of-date image-and they all succeeded.
1. Deloitte Graduate Recruitment Campaign
Problem: Recruiting sufficient numbers of junior personnel for white-collar offices.
Recruitment method: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social networks, ads, referrals.
Their most original project concept was absolutely their US zombie recruitment video-a Strolling Dead-themed recruitment ad that ran throughout the show’s season finale. It may not have actually included at any big global marketing festival, however it sure got individuals talking. Which’s what you want.
2. British Army – New Recruits Campaign
Problem: Recruiting soldiers for unsafe occupations like the army is ending up being harder.
Recruitment strategy: Using pop-culture referrals to bring in a large range of ‘profiles’.
Tactics: TV adverts, social media, employment and other online platforms.
This campaign is special since it uses the principles of excellent advertising or copywriting by appealing to what is very important to its specific target audience-communicating about their values and using their language.
3. Home Instead Recruitment Campaign
Problem: The caregiving occupation is presently highly undervalued and is also experiencing a fast boost in demand post-pandemic.
Recruitment technique: Using emotional and aspirational messaging to bring in people whose values line up with the business’s function.
Tactics: Advertising campaign across TV, digital, print, radio, social, and direct-mail advertising.
Recruiting for a job that is normally incredibly under-appreciated certainly requires some extra imaginative juice. Home Instead chose to employ the services of an expert firm for this project to revitalize their brand name and hook precisely the best type of people.
The firm produced incredibly emotive recruiting videos for this specific niche industry, which 100% struck the mark with their “can’t assist but care” target audience.
4. IKEA Recruitment Campaign
Problem: IKEA isn’t a tech profession destination, and filling tech and digital tasks was a difficult task.
Recruitment method: Using a significant technology pattern to join the discussion and increase their awareness in the tech talent circles.
Tactics: A speculative recruitment project utilizing 3D-printed meatballs.
Now, this is a genuinely initial project run by the Swedish furniture producer IKEA. To attract talent that considers of package, they welcomed prospective prospects for an interview over a dish of meatballs.
But not their standard Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their restaurants.
5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign
Problem: Combatting massive labor scarcities in hospitality post-Covid.
Recruitment technique: Targeting out of work, underemployed, and ready-to-work prospects seeking to begin their professions in hospitality by highlighting real-life examples of upward movement.
Tactics: National advertising campaign covering social media, digital display screen ads, radio, and press coverage.
These guys are assisting to fill a major pandemic-driven employment gap. In the US alone, the Bureau of Labor Statistics shared this eye-opening fact:
The market has restored 6.9 million tasks because April 2020. Despite these gains, work is 1.3 million lower than in February 2020.
Their project makes possible beginners aware of the large selection of benefits readily available with a profession in hospitality and utilizes testimonials from current workers to bring home the message with real-life stories.
6. Atlassian Recruitment Campaign
Problem: Hiring at scale, which, in this case, indicated attempting to draw in 1,000 new employees over 12 months.
Recruitment technique: Doubledown on promoting the ‘work from anywhere’ policy to bring in tech talents who wish to work remotely.
Tactics: A physical recruitment drive in a top quality Van
This one’s definitely another creative recruitment project that the software company, Atlassian, introduced just recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment trip.
Their unique idea aligned well with their work-from-home policy that they were also ‘driving home’. And hopefully, their ingenious thinking has assisted them satisfy their Australian and worldwide intake objectives (from 9,000 to 25,000 by 2026).
7. BHP Recruitment Campaign
Problem: A biased recruitment process and lack of gender diversity.
Recruitment technique: Building a transgender and gender-diverse skill pool.
Tactics: Updated recruitment process
This project hit at the heart of the ongoing problem of gender equality in mining. Global mining giant BHP just recently ran a successful, global-first (for BHP) initiative to help lower hiring biases by revitalizing their out-of-date recruitment procedures.
8. EasyJet Recruitment Campaign
Problem: Remedying team scarcities post-Covid
Recruitment strategy: Targeting an extremely particular skill segment – empty nesters and over-45’s.
Tactics: Advertising campaign
Now, this is another campaign that’s considering of package. After encountering a remarkable market insight that “around 78% of British parents aged 45 and over wish to take on a brand-new obstacle once their kids fly the nest”, EasyJet crafted a recruitment project targeting this specific skill swimming pool.
Filling the team scarcities with prospects who are over 45, employment whose kids have actually finally flown the nest, and who are now searching for a brand-new career adventure!
9. Volvo Recruitment Campaign
Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment method: Grabbing audience attention at a renowned international motor show and establishing the brand as an emerging hub for automotive software engineering.
Tactics: Event PR
Now that’s turning your average recruitment project method on its head for sure! The group incorporated AI into the vehicle’s pedestrian speech innovation and automobile link system to test the social and technical abilities of those who hopped in for an interview! Nooooice.
10. Toggl
Problem: Attracting superior passive prospects.
Recruitment strategy: Using an innovative, gamified approach to engage passive prospects & providing a totally free gift.
Tactics: Skills test was advertised on social media platforms
Our sibling company, Toggl Track, wanted to work with an SEO supervisor and idea of an enjoyable campaign that ‘d be a win-win scenario for all. We developed a skills test challenge and advertised it across social networks, offering a free tee shirt to candidates who achieved high ratings.
Reaching passive prospects while getting the word out about our brand name to other talented employees worldwide-it does not improve than that.
11. Walmart eCommerce Recruitment Campaign
Problem: Struggling to attract Millennials and Gen-Zers.
Recruitment method: Activating a brand-new disruptive employer brand name to bring in graduates.
Tactics: Campus recruitment with an experiential VR trip, professions page overhaul, video series, redeveloping all in-store and campus recruiting visual possessions
Walmart’s huge skill acquisition project was developed by Nexus and assisted offer the brand name a much-needed facelift (because the seller might not have actually been leading of numerous prospects’ preferred employer lists).
12. Lowe’s Canada Recruitment Campaign
What is the campaign attempting to accomplish?
Problem: Attracting young employees in the midst of a labor scarcity.
Recruitment strategy: Using a growing interest amongst young individuals in home remodelling and crafting a compelling value proposal to set themselves apart from other employers.
Tactics: An exhibition, The Hall of Fail, that presents remodelling fails recreated as masterpieces, out-of-home, web, and social media content
Intending to hire some 5,000 people in a year in the middle of exceptional labor scarcities, Lowe’s Canada was facing the significant obstacle of drawing in younger employees. Partnering with a creative agency, the brand devised a recruitment project focusing on chances for development and learning within its network.
They have likewise found that 88% of Gen Z trainees wish to work for employers who provide access to training and development chances.
Training is a top priority for us, so we make sure to use detailed training to everyone who joins our groups. Working in among our stores is a great chance for people to get knowledge that will benefit them all their lives.
Inspired by this insight, the brand introduced a project and exhibit that develops on the desire to discover by showing engaging examples of remodelling failures that youths can prevent by working and discovering at one of the brand name’s stores. Each of the exhibits had a QR code for using directly for the numerous employment opportunities.
Thinking about your next initial recruitment project method?
We hope this list has got you buzzing about your next recruitment campaign and how you can match those ingenious business to approach prospects.
Whatever the function, from getting up the finest engineers to roping on the planet’s biggest salespersons, your recruitment marketing efforts make sure to strike their hearts and minds if you use your creativity!
One simple method to add shimmer to your next recruitment campaign while making it enjoyable and engaging for you and possible candidates is to start with skills tests. And, no, you don’t need to produce tests from scratch. Our test library is brimming with role-specific questions developed by the specialists.
Say farewell to unsuitable candidates and the hours wasted screening CVs. Create a complimentary Toggl Hire account today to see simply how simple, fun, and reasonable hiring can be.
Juste loves examining through writing. A copywriter by trade, she invested the last 10 years in startups, informing stories and building marketing teams. She works at Toggl Hire and blogs about how companies can hire really excellent people.